Tuesday, 18 November 2008

Axelrod on engaging with clients

How should a consultant engage with clients?

Axelrod says through
  • widening the circle of involvement
  • connecting people to each other
  • create communities for action
  • embracing democratic principles
I shall look for these activities in my research. But will it be the consultants or the clients who do these?

His advice to create communities is interesting because it suggests the communities of practice that Wenger writes about.

Axelrod, R. H. (2001) Terms of engagement: changing the way we change organizations, Berrett-Koehler, San Francisco. 936
Wenger, E. Communities of Practice: a brief introduction. Available from: http://www.ewenger.com/theory/communities_of_practice_intro_WRD.doc from http://www.ewenger.com/theory/ [Accessed 8/08/ 2008].

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