Monday, 16 June 2008

Social network analysis

What is social network analysis?

A social network is a structure of people or organisations linked in some way. It can be depicted as a graph of nodes and connections. Wikipedia gives an example here. And this sketch looks like a network of clients and consultants and others.

Social network analysis explores interactions reported by the people at the nodes and mapping relationships. Graph theory can help analysis. York (California) University has a site that explains lots of IS models including social network theory here. But I'm hoping to have fun messing about with computer models like this game of networks. It may be that the course on maths for research that I went on last autumn will be useful after all.

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