Inconsistencies

Engagement brings value to a project and a consultant wants one project to lead to the contract so the value to the consultant must be that engagement must lead to the next contract. That motivates the consultant.

BUT motivation is manipulation, not engagement, according to Marcum {Marcum, 1999 #875}
So value (for a consultant) is inconsistent with engagement. A consultant cannot get value out of engagement.

My brain is in a muddle. What's the relationship of engagement and value? Does engagement add value or is it just a buzz word? If it adds value, then does it add value for both client and consultant?

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Marcum, J. W. (1999) 'Out With Motivation, in With Engagement', National Productivity Review (Wiley), 18 (4), pp. 43-46. 875