Monday, 18 August 2008


  • seeks to cause action so triggers activity
  • is manipulative
  • incidental activity
  • has been replaced by latest buzz word 'engagement'{Marcum, 1999}
The Marcum paper is interesting because it identifies problems with motivation (paternalistic, manipulative, employees not partners) and needing replacing. Marcum suggests engagement theory might replace the concept.

MARCUM, J. W. (1999) Out With Motivation, in With Engagement. National Productivity Review (Wiley), 18, 43-46.

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